As one of the founders of our studio, I recognized the importance of a strong visual identity to represent our brand. With this in mind, we initiated the logo design process, eager to create a symbol that would embody our company's values, mission, and aspirations. As you can see this is the final iteration. Now let me explain how we got here.

To kickstart the process, we gathered our team together for a brainstorming session. We discussed our company's unique selling points, target audience, and desired brand image. Armed with this information, we began sketching out rough ideas for the logo. Each team member brought their own perspective and creative flair to the table, resulting in a diverse range of concepts which you can see on page.

We had a lot of different designs ideas and it was quite challenging to decide which one do we like as a group. We had some problems with it and it took us a long time to finish the logo. At the end we managed to decide which concept best embodied our vision.

With a clearer vision in mind, we honed in on a select few designs and began digitizing them using graphic design software. This allowed us to experiment with various layouts and fine-tune every aspect of the logo, from the curvature of the lines to the spacing between letters. LO1 and LO3 are included here because we created engaging concepts and translated them into interactive validated media product and the final version of our logo is the successive iterations of our creative process.

Nearing the culmination of our logo design journey, we've finally reached a harmonious agreement on a simple yet profoundly recognizable design that encapsulates the essence of our brand.

In conclution, we did take a long time to make the logo but we managed to make it without sacrificing too much time. Our collaborative work brought out team closer together. The learning outcomes are also included into the making of this logo. It has been an enriching experience for all involved.
Click here if you want to see our figma files. There you can find our Team Contract, Brand Identity/Manifesto, Logo, Affinity map and our prototypes.